Programme

22 April 2026

13:00 – 15:00      ECMA Board Meeting (board members only) 

15:30 – 17:30      General Assembly (members only)

18:30 – 20:00       Welcome reception

23 April 2026

09:00 – 14:00       Table top Exhibition
10:30 – 11:00       Coffee break
12:30 – 14:00       Lunch

ECMA CONVENTION

14:00 – 14:45      Emerging Business and Economic Challenges in the Current Geopolitical Situation
                              Jonathan Holslag, Professor of International Relations, Free University Brussels

14:45 – 15:45      Panel Discussion on How to do business in the current challenging geopolitical environment

                               Moderator: Steven Decraene, Journalist & TV Reporter

                               Panelists:  Veronique Willems – Secretary General – SMEunited 
           Alexander Mohr – President – International Fragrance Association
            Viktor Garmiani - CEO – Candles Scandinavia
           Jonathan Holslag-  Free University Brussels     

15:45 - 16.15     Coffee Break   

16:15 - 16:45     When Good Colours Turn Bad, Barbara Brée & Oliver Walker, French Color & Fragrance

16.45 – 17.15    Digital Colour Communication, Dominik Illger, bekro chemie

17:15 – 17:45    How Can Association Communication Campaigns Strengthen its Members´ Communication? 
Case Studies & Interactive Discussion
Alice Grassi, Kellen Europe & Simona Romeo, ECMA Communications Director

17:45 – 18:00    Closing remarks

19:00 – 19:30    Leave to dinner  (meeting point: hotel lobby)

19:30 – 22:30    Reception and dinner at Palais de la Bourse                                           

22.30                  Return to Hotel

24 April 2026

09:00 – 11:00   Technical Committee (Technical Committee members only)
09:00 – 11:00   Communications WG  (Communication WG members only)